🧮 Free Calculator

How Much Revenue Are Testimonials Worth to Your Business?

Enter your numbers below. See the actual dollar impact of adding social proof to your website.

Monthly Website Visitors

How many unique visitors per month?

Current Conversion Rate

% of visitors who buy or sign up (avg is 2-3%)

Average Customer Value

Avg revenue per customer (one-time or monthly)

Expected Conversion Lift from Testimonials

5% (conservative) 20% 50% (aggressive)

Studies show testimonials boost conversions 10-34% on average

Your Results

Current Monthly Revenue

$12,375

125 customers/mo

Projected Revenue with Testimonials

$14,850

150 customers/mo

New Conversion Rate

3.0%

+0.5 percentage points

Additional Revenue Per Month

+$2,475

That's $29,700/year you're leaving on the table

Start Collecting Testimonials Today

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How We Calculate This

This calculator uses a straightforward model based on published research:

Baseline: Your current visitors × conversion rate × customer value = current revenue
Lift: We apply your selected conversion lift percentage to your current rate
The research: A Spiegel Research Center study found that displaying reviews increases conversion by up to 270% for higher-priced products. BrightLocal found 87% of consumers read online reviews. The median lift across studies is 15-34%.

The default 20% lift is a moderate, realistic estimate. Your actual results depend on your industry, testimonial quality, and placement. Even a conservative 5% lift can mean thousands in additional revenue.

Want to see the impact for yourself? Start collecting testimonials with Praised — it's free to get started.