Free Testimonial Widget for Your Website (2026 Guide)

Q: Is the Praised testimonial widget really free?

Yes. Praised's free plan lets you create one project and collect up to 10 testimonials with the embeddable widget. No credit card required.

Q: How do I add a testimonial widget to my website?

Sign up at praised.dev, create a project, and copy the embed code. Paste it into your website's HTML and your testimonial wall appears instantly.

Q: Does the testimonial widget work with WordPress, Webflow, and Squarespace?

Yes. The Praised widget is a simple HTML embed that works on any website builder including WordPress, Webflow, Squarespace, Wix, Shopify, and custom-built sites.

Q: Can I customize the look of the testimonial widget?

Yes. You can choose between grid and masonry layouts, and the widget automatically adapts to your site's width and styling.

Q: What's the difference between Praised and Testimonial.to?

Praised offers a more generous free plan and simpler setup. While Testimonial.to starts at $20/month, Praised's free plan includes collection forms, an embed widget, and a public testimonial wall.

Published March 19, 2026 · 8 min read

Customer testimonials are one of the most powerful conversion tools on the web. 92% of consumers read online reviews before making a purchase, and displaying social proof on your website can increase conversions by up to 34%.

But here's the problem: most testimonial tools are expensive ($20–50/month), overly complex, and require technical skills to set up.

In this guide, we'll show you how to add a free testimonial widget to any website in under 5 minutes using Praised — no coding required.

TL;DR: Sign up for free at praised.dev, create a project, share your collection link, and embed your testimonial wall with one line of code. Works on WordPress, Webflow, Squarespace, Shopify, and any HTML site.

What Is a Testimonial Widget?

A testimonial widget is an embeddable component that displays customer reviews, quotes, or feedback directly on your website. Unlike static text, a widget:

Updates automatically when you approve new testimonials
Displays star ratings, names, and company info
Adapts to your website's layout (responsive)
Builds trust with visitors at the moment of decision

Why You Need One (With Data)

Here's what the research says about testimonials on websites:

72% of customers say positive testimonials increase their trust in a business (BigCommerce)
Websites with testimonials see 45% more traffic than those without (Yotpo)
Testimonials near CTAs can increase conversions by 34% (VWO)
88% of consumers trust user reviews as much as personal recommendations (BrightLocal)

The takeaway: if you're not displaying testimonials on your website, you're leaving money on the table.

How to Add a Free Testimonial Widget (5 Steps)

Create a Free Account

Go to praised.dev and sign up. No credit card needed. The free plan includes everything you need to get started.

Create a Project

Click "New Project" and name it (e.g., your business name). This creates your testimonial collection and display hub.

Share Your Collection Link

Praised generates a beautiful collection form where customers can submit testimonials. Share it via email, SMS, WhatsApp, or social media. One-click share buttons are built in.

Approve Testimonials

When testimonials come in, you get an email notification. Review and approve them from your dashboard.

Embed the Widget

Copy the embed code from your project's "Wall" page and paste it into your website. It works anywhere HTML is supported.

The Embed Code

Here's what the embed looks like — just one iframe tag:

<iframe
  src="https://praised.dev/wall/YOUR_PROJECT_SLUG"
  width="100%"
  height="600"
  frameborder="0"
  title="Customer Testimonials"
></iframe>

Replace YOUR_PROJECT_SLUG with your actual project slug and you're live.

Ready to Add Social Proof to Your Website?

Join hundreds of businesses using Praised to collect and display testimonials. Free forever on the starter plan.

Get Your Free Widget →

Free Testimonial Widget Comparison (2026)

How does Praised stack up against other testimonial tools?

Feature	Praised (Free)	Testimonial.to	Senja	Manual HTML
Price	$0/mo	$20/mo	$29/mo	$0
Collection Form	✓	✓	✓	✗
Embeddable Widget	✓	✓	✓	✗
Auto-Updates	✓	✓	✓	✗
Star Ratings	✓	✓	✓	✗
Email Notifications	✓	✓	✓	✗
No Coding Needed	✓	✓	✓	✗
Share Buttons	✓	✗	✓	✗
Public Testimonial Wall	✓	✓	✓	✗
Setup Time	< 2 min	5-10 min	5-10 min	1-3 hours

Where to Display Your Testimonial Widget

Strategic placement matters. Here are the highest-impact locations:

1. Homepage — Above the Fold or Near the CTA

Your homepage gets the most traffic. Place testimonials near your main call-to-action button to boost conversions at the moment of decision.

2. Pricing Page

This is where hesitation happens. Testimonials on your pricing page answer the question "Is it worth it?" with real customer voices.

3. Landing Pages

If you're running ads or campaigns, testimonials on landing pages can increase conversion rates by 10-25%.

4. Contact / Booking Page

For service businesses, consultants, and agencies — showing testimonials right before someone books a call removes the last bit of friction.

5. Dedicated Testimonials Page

A "Wall of Love" page serves as a permanent trust hub that you can link from anywhere — emails, social bios, proposals.

Platform-Specific Instructions

WordPress

Use the "Custom HTML" block in Gutenberg or a "Text" widget in the sidebar. Paste the iframe embed code and save.

Webflow

Add an "Embed" element from the components panel. Paste the iframe code and adjust the height as needed.

Squarespace

Add a "Code" block to any page. Paste the iframe embed. Set the display to "HTML" if prompted.

Shopify

Edit your theme and add the iframe to a custom Liquid section, or use a "Custom content" block on any page.

Wix

Use the "Embed a Site" element from the Add menu. Paste your testimonial wall URL and resize.

Tips for Getting More Testimonials

Ask at the right moment — Right after a successful outcome or positive interaction
Make it easy — Send your Praised collection link, not a vague "can you write something?"
Give context — Ask specific questions like "What was your biggest concern before working with us?"
Follow up once — A gentle reminder 3-5 days later gets 30-50% more responses
Show examples — Link to your existing testimonial wall so they see what others have said

Start Collecting Testimonials Today

Set up your free testimonial widget in under 2 minutes. No credit card. No coding.

Create Free Account →

Frequently Asked Questions

Is the Praised testimonial widget really free?

Yes. Praised's free plan lets you create one project and collect up to 10 testimonials with the embeddable widget. No credit card required. If you need more projects or unlimited testimonials, Pro starts at $19/month.

How do I add a testimonial widget to my website?

Sign up at praised.dev, create a project, and copy the embed code from your project's wall page. Paste it into your website's HTML and your testimonial wall appears instantly.

Does the testimonial widget work with WordPress, Webflow, and Squarespace?

Yes. The Praised widget is a simple HTML embed (iframe) that works on any website builder including WordPress, Webflow, Squarespace, Wix, Shopify, and custom-built sites.

Can I customize the look of the testimonial widget?

Yes. You can choose between grid and masonry layouts, and the widget automatically adapts to your site's width and styling. Pro users get additional customization options.

What's the difference between Praised and Testimonial.to?

Praised offers a more generous free plan and simpler setup. While Testimonial.to starts at $20/month, Praised's free plan includes collection forms, an embed widget, and a public testimonial wall — completely free.

Can my customers submit testimonials without creating an account?

Yes. Your customers just click the collection link, write their testimonial, and submit. No account needed on their end.